Introduction

1)To expand an American the Carino's Italian Grill franchise into Europe or the Middle East countries

2)Berlin, Germany or the Abu Dhabi, United Arab Emirates were the two possible options selected

3)The market will be consumer driven

4)We will cater mainly to international travelers and expatriates

5)Both markets will be compared and analyzed to determine the best suitable market for our franchise

6)We will select the best market that will allow for greater market share and higher profitability to start setting up our franchise